@inproceedings{inproceedings9fcff558, title = {Green plastics: analysis of a firm´s sustainability orientation for innovation}, author = {Hourneaux Junior, Flavio and Garcez, Marcos Paixão and Farah, Daniel}, year = {2013}, publisher = {ALTEC}, booktitle = {Congreso Latino-Iberoamericano de Géstion Tecnológica - ALTEC} }