@inproceedings{inproceedings4a6361db,
title   = {The reproduction of the market orientation concept in the Brazilian popular press of managmenet between 2001 and 2010},
author = {Coelho, Marcéus Lyra and Costa, Fábio Moraes da and Veloso, Andres Rodriguez},
year = {2012},
publisher = {Academy of Marketing},
booktitle   = {Academy of Marketing Conference 2012}
}