@article{articlee0679b9d,
title   = {Implementing open innovation: the case of Natura, IBM and Siemens},
author = {Ades, Cely and Figliori, Aline and Sbragia, Roberto and Porto, Geciane Silveira and Plonski, Guilherme Ary and Celadon, Kleber},
year = {2013},
journal   = {Journal of Technology Management & Innovation}
}