@article{article531c925d,
title   = {The brand creation process in the information technology sector: the case of Brazil IT+},
author = {Ringer, Naya Jayme and Giraldi, Janaina de Moura Engracia and Capellaro, Angélica Ferreira and Amui, Lara Bartocci Liboni},
year = {2013},
doi = {10.5430/ijba.v4n2p27},
journal   = {International Journal of Business Administration}
}