@inproceedings{inproceedingsdb863c03, title = {The diffusion of technological innovation in the Brazilian ethanol industry}, author = {Camargo Junior, Alceu Salles and Yu, Abraham Sin Oih and Nascimento, Paulo Tromboni de Souza and Santos, Gilberto Martins}, year = {2012}, publisher = {Portland State University}, booktitle = {PICMET'12 - Portland International Center for Management of Engineering and Technology} }