@inproceedings{inproceedings53da37c0, title = {The permanent challenge of innovative companies: the application of business model generation and customer development taxonomies to a Brazilian startup}, author = {Guimarães, Leandro Fraga and Zacarias, Sérgio and Oliveira, Selma Regina Martins and Sbragia, Roberto}, year = {2013}, publisher = {IAMOT}, booktitle = {International Conference on Management of Technology} }