@article{article0716c5af,
title   = {Active learning in marketing: does it work? Our experience combining Markstrat and marketing planning in Brazil},
author = {Campomar, Marcos Cortez and Ikeda, Ana Akemi and Falcão, Roberto Flores and Mazzero, Samantha},
year = {2013},
journal   = {International Journal of Education and Research}
}