@inproceedings{inproceedings64f8ec00,
title   = {Customer-enterprise integration as success factor in the personalization strategy},
author = {Kissimoto, Kumiko Oshio and Laurindo, Fernando José Barbin},
year = {2012},
publisher = {TECSI/EAC/FEA/USP},
booktitle   = {Congresso Internacional de Gestão da Tecnologia e Sistemas de Informação - CONTECSI}
}