@inproceedings{inproceedingsd5da1055,
title   = {The effects of belonging to consumer-managed and firm-managed virtual brand communities: the case of Microsoft XBOX},
author = {Almeida, Stefânia Ordovás de and Mazzon, José Afonso and Dholakia, Utpal},
year = {2008},
publisher = {Association for Consumer Research},
booktitle   = {Latin American ACR Conference}
}