@article{article18507f98, title = {Reasons for country image evaluation: a study on China image from a Brazilian perspective}, author = {Giraldi, Janaina de Moura Engracia and Ikeda, Ana Akemi and Campomar, Marcos Cortez}, year = {2011}, doi = {10.1057/dbm.2011.10}, journal = {Journal of Database Marketing & Customer Strategy Management} }