@inproceedings{inproceedings0e3a2c64, title = {Expectations rules in service theater: the case of brazilians independent economic hotels}, author = {Morgado, Ricardo Rodrigues and Merlo, Edgard Monforte and Camargo Junior, Alceu Salles}, year = {2005}, publisher = {BALAS}, booktitle = {The Business Association of Latin American Studies (BALAS)} }