@article{article154210b6,
title   = {Consumer-company identification: development and validation of a scale},
author = {Hildebrand, Diogo Fajardo Nunes and Fernandes, Daniel Von Der Heyde and Veloso, Andres Rodriguez and Slongo, Luiz Antonio},
year = {2010},
doi = {10.1590/s1807-76922010000300005},
journal   = {BAR - Brazilian Administration Review}
}