@inproceedings{inproceedings1d04de73,
title   = {The influence of long term involvement with the product in building an opinion leader},
author = {Jussani, Ailton Conde and Grisi, Celso Cláudio de Hildebrand e},
year = {2011},
publisher = {IAMOT},
booktitle   = {International Conference on Management of Technology}
}