@inproceedings{inproceedingsd354e55c,
title   = {Segmentation and positioning in the Brazilian kids market: a case study on the basis of the pyramid},
author = {Veloso, Andres Rodriguez and Campomar, Marcos Cortez and Ikeda, Ana Akemi},
year = {2010},
publisher = {ANPAD},
booktitle   = {Encontro de Marketing - EMA}
}