@inbook{inbook4974485f,
title   = {How consumers´ diverse personal values influence the country-of-origin effect},
author = {Giraldi, Janaina de Moura Engracia and Ikeda, Ana Akemi},
year = {2009},
publisher = {Gower},
journal   = {The new cultures of food: marketing opportunities from ethnic, religious and cultural diversity}
}