@article{article102f5cb3,
title   = {Personal values and the 'country-of-origin effect': the moderating role of consumers' demographics},
author = {Giraldi, Janaina de Moura Engracia and Ikeda, Ana Akemi},
year = {2009},
doi = {10.1111/j.1470-6431.2009.00765.x},
journal   = {International Journal of Consumer Studies}
}