@inproceedings{inproceedingse5d50367,
title   = {Technological innovation and building up sustained competitive advantages in the Brazilian cellular telephone market},
author = {Campomar, Marcos Cortez and Zilber, Moises Ari and Lex, Sérgio and Toledo, Luciano Augusto and Toledo, Geraldo Luciano},
year = {2008},
publisher = {Business Association of Latin American Studies},
booktitle   = {BALAS 2008}
}