@inproceedings{inproceedings0a6b71fe,
title   = {The influence of personal values on the "country-of-origin effect": a study with Brazilian executives: a study with Brazilian executives},
author = {Giraldi, Janaina de Moura Engracia and Ikeda, Ana Akemi},
year = {2008},
publisher = {Academy of Marketing Science},
booktitle   = {Cultural Perspectives in Marketing Conference}
}