@inproceedings{inproceedings5815f765,
title   = {Impact of loyalty programs on customer retention: evidence from the retail apparel industry in Brazil},
author = {Angelo, Claudio Felisoni de and Fávero, Luiz Paulo Lopes and Eunni, Rangamohan V},
year = {2007},
publisher = {AGB},
booktitle   = {Association for Global Business Conference}
}