@inproceedings{inproceedings86feeaff,
title   = {The importance of the store image and private label brands' management for the success of strategies: an exploratory study in Brazil},
author = {Campomar, Marcos Cortez and Giraldi, Janaina de Moura Engracia},
year = {2007},
publisher = {Business Association of Latin American Studies},
booktitle   = {BALAS 2007}
}