@inproceedings{inproceedingsb1b23e5e,
title   = {From "clean more" to "make dirty more". Theme and execution evolution in the Omo TV commercials for the Brazilian market: 1960/2003},
author = {Andrade, Josmar and Mazzon, José Afonso and Moura, Maria Ursulina de},
year = {2006},
publisher = {Business Association of Latin American Studies},
booktitle   = {BALAS 2006}
}