@inproceedings{inproceedings129cb0f8,
title   = {Boca-a-boca eletrônico: explorando e integrando conceitos de marketing viral, buzz marketing e word-of-mouse},
author = {Andrade, Josmar and Mazzon, José Afonso and Katz, Sérgio},
year = {2006},
publisher = {ANPAD},
booktitle   = {Encontro de Marketing - EMA}
}