@article{articlee6342b78,
title   = {Relationship marketing strategies: when buyer and supplier follow different strategies to achieve performance},
author = {Claro, Danny Pimentel and Claro, Priscila Borin de Oliveira and Zylbersztajn, Decio},
year = {2005},
doi = {10.1590/s1415-65552005000600003},
journal   = {Revista de Administração Contemporânea}
}