@inproceedings{inproceedingsb8d72de6,
title   = {Retail private label's strategies: a case study in a large Brazilian supermarket chain},
author = {Spinelli, Paula Bulamah and Giraldi, Janaina de Moura Engracia and Campomar, Marcos Cortez},
year = {2005},
publisher = {Business Association of Latin American Studies},
booktitle   = {BALAS 2005}
}