@inproceedings{inproceedings56b87888,
title   = {Competitive mapping in a Brazilian food industry},
author = {Pereira, Plínio Luiz Sottomaior and Carvalho, Marly Monteiro de and Laurindo, Fernando José Barbin},
year = {2004},
publisher = {INSEAD},
booktitle   = {Annual International EUROMA Conference}
}