@inproceedings{inproceedings69a204eb,
title   = {Consumer's cost analysis: a practical case developed in light of total cost of ownership},
author = {Campomar, Marcos Cortez and Rocha, Welington and Borinelli, Márcio Luiz},
year = {2004},
publisher = {California State University},
booktitle   = {Asian-Pacific Conference on International Accounting Issues}
}