@inproceedings{inproceedings9b1869f5,
title   = {Quality management in services marketing: levels of acceptance of financial services in mailing agencies},
author = {Gouvêa, Maria Aparecida and Toledo, Geraldo Luciano and Rodrigues Filho, Lino Nogueira},
year = {2004},
publisher = {POMS/EurOMA/JSPM},
booktitle   = {Annual POMS Conference}
}