@inproceedings{inproceedings8ac34e2b,
title   = {The role of the institutional environment inthe international expansion of franchising chains: the McDonald's case France - Brazil},
author = {Silva, Vivian Lara dos Santos and Azevedo, Paulo Furquim de},
year = {2003},
publisher = {FEARP-USP},
booktitle   = {International Conference on Agri-Food Chain}
}