@inproceedings{inproceedings66daeae9,
title   = {How food franchise stores are perceived by consumers: the São Paulo/Brazil experience},
author = {Guagliardi, José Augusto and Correa, Naya Gomes},
year = {1998},
publisher = {EIRASS},
booktitle   = {Recent Advances in Retailing & Services Science Conference}
}