@inproceedings{inproceedingsdadda8a2,
title   = {Franchising and performance: an exploratory study},
author = {Merlo, Edgard Monforte and Angelo, Claudio Felisoni de and Silveira, José Augusto Giesbrecht da},
year = {2001},
publisher = {Instituto Tecnológico Autónomo de México},
booktitle   = {International Conference Management in the New Millennium : Iberoamerica Looks at the Future}
}