@inproceedings{inproceedingsf0824b55,
title   = {Organizing for relationship marketing},
author = {Ribeiro, Áurea Helena Puga and Grisi, Celso Cláudio de Hildebrand e and Lara, José Edson},
year = {2001},
publisher = {Business Association of Latin American Studies/University of San Diego},
booktitle   = {BALAS 2001}
}