@inproceedings{inproceedingse7e86157,
title   = {Market orientation: a case study and a theoretical proposition in Brazilian retailing},
author = {Akel Sobrinho, Zaki and Toledo, Geraldo Luciano},
year = {2001},
publisher = {Business Association of Latin American Studies/University of San Diego},
booktitle   = {BALAS 2001}
}