@inproceedings{inproceedingsc97c56f0,
title   = {The effect of brand name and taste on consumers'buying intentions: an experimental analysis},
author = {Urdan, Flávio Torres and Urdan, André Torres},
year = {2001},
publisher = {Business Association of Latin American Studies/University of San Diego},
booktitle   = {BALAS 2001}
}