@inproceedings{inproceedingsc60c82f1,
title   = {Market segmentation: the case of a service company},
author = {Toledo, Geraldo Luciano and Gouvêa, Maria Aparecida and Rodrigues Filho, Lino Nogueira},
year = {2000},
publisher = {ISIDA},
booktitle   = {Conference on Time and Management}
}