@inproceedings{inproceedingse24ab999, title = {Influence of affective response on costumer satisfaction: an investigation of the elderly segment in Brazil}, author = {Farias, Salomão Alencar de and Santos, Rubens da Costa}, year = {2000}, publisher = {Business Association of Latin American Studies/Instituto de Estudios Superiores de Administración}, booktitle = {BALAS 2000} }