@inproceedings{inproceedingsc237e153,
title   = {The effect of market orientation on business performance: explanations for the lack of statistical influence observed in a Brazilian context},
author = {Urdan, Flávio Torres and Campomar, Marcos Cortez},
year = {1999},
publisher = {CLADEA},
booktitle   = {Asamblea Anual do Consejo Latinoamericano de Escuelas de Administración}
}