@inproceedings{inproceedingsb0167f57,
title   = {Strategic positioning process and image of bank services: the case of brazilian commercial banks},
author = {Gouvêa, Maria Aparecida and Toledo, Geraldo Luciano},
year = {1999},
publisher = {EIRASS},
booktitle   = {Recent Advances in Retailing & Services Science Conference}
}