Brand crisis management and its impact on brand image: a case study (2015)
Salvador, Alexandre Borba; Ikeda, Ana Akemi 
; Crescitelli, Edson
Fonte: Entrepreneurship in a diverse world of global initiatives. Nome do evento: BALAS Annual Conference 2015. Unidade: FEA
Assuntos: MARCAS (ADMINISTRAÇÃO), ADMINISTRAÇÃO DE MARKETING
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ABNT
SALVADOR, Alexandre Borba e IKEDA, Ana Akemi e CRESCITELLI, Edson. Brand crisis management and its impact on brand image: a case study. 2015, Anais.. Seattle: Business Association of Latin American Studies, 2015. Disponível em: http://www.balas.org/BALAS_2015_proceedings/data/documents/p979732.pdf. Acesso em: 07 nov. 2024.APA
Salvador, A. B., Ikeda, A. A., & Crescitelli, E. (2015). Brand crisis management and its impact on brand image: a case study. In Entrepreneurship in a diverse world of global initiatives. Seattle: Business Association of Latin American Studies. Recuperado de http://www.balas.org/BALAS_2015_proceedings/data/documents/p979732.pdfNLM
Salvador AB, Ikeda AA, Crescitelli E. Brand crisis management and its impact on brand image: a case study [Internet]. Entrepreneurship in a diverse world of global initiatives. 2015 ;[citado 2024 nov. 07 ] Available from: http://www.balas.org/BALAS_2015_proceedings/data/documents/p979732.pdfVancouver
Salvador AB, Ikeda AA, Crescitelli E. Brand crisis management and its impact on brand image: a case study [Internet]. Entrepreneurship in a diverse world of global initiatives. 2015 ;[citado 2024 nov. 07 ] Available from: http://www.balas.org/BALAS_2015_proceedings/data/documents/p979732.pdf
