Fonte: European Journal of Marketing. Unidade: FEARP
Assuntos: CÉREBRO, SENSORES BIOMÉDICOS, INDUÇÃO, EMOÇÕES
ABNT
PAULA, André Luiz Damião de et al. Effect of emotion induction on potential consumers’ visual attention in beer advertisements: a neuroscience study. European Journal of Marketing, v. 57, n. 1, p. 202-225, 2022Tradução . . Disponível em: https://doi.org/10.1108/EJM-06-2021-0448. Acesso em: 08 out. 2025.APA
Paula, A. L. D. de, Lourenção, M. T. de A., Giraldi, J. de M. E., & Oliveira, J. H. C. de. (2022). Effect of emotion induction on potential consumers’ visual attention in beer advertisements: a neuroscience study. European Journal of Marketing, 57( 1), 202-225. doi:10.1108/EJM-06-2021-0448NLM
Paula ALD de, Lourenção MT de A, Giraldi J de ME, Oliveira JHC de. Effect of emotion induction on potential consumers’ visual attention in beer advertisements: a neuroscience study [Internet]. European Journal of Marketing. 2022 ; 57( 1): 202-225.[citado 2025 out. 08 ] Available from: https://doi.org/10.1108/EJM-06-2021-0448Vancouver
Paula ALD de, Lourenção MT de A, Giraldi J de ME, Oliveira JHC de. Effect of emotion induction on potential consumers’ visual attention in beer advertisements: a neuroscience study [Internet]. European Journal of Marketing. 2022 ; 57( 1): 202-225.[citado 2025 out. 08 ] Available from: https://doi.org/10.1108/EJM-06-2021-0448