MNC marketing innovation in new product development: a study in brazilian subsidiaries (2010)
Source: International business in tough times; proceedings. Conference titles: Annual Meeting of the Academy of International Business - AIB 2010. Unidade: ESALQ
Subjects: DESENVOLVIMENTO DE PRODUTOS, INOVAÇÕES TECNOLÓGICAS, MARKETING INDUSTRIAL
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ROCHA, Thelma Valeria e BORINI, Felipe Mendes e SPERS, Eduardo Eugênio. MNC marketing innovation in new product development: a study in brazilian subsidiaries. 2010, Anais.. East Lansing: Escola Superior de Agricultura Luiz de Queiroz, Universidade de São Paulo, 2010. . Acesso em: 25 jul. 2024.APA
Rocha, T. V., Borini, F. M., & Spers, E. E. (2010). MNC marketing innovation in new product development: a study in brazilian subsidiaries. In International business in tough times; proceedings. East Lansing: Escola Superior de Agricultura Luiz de Queiroz, Universidade de São Paulo.NLM
Rocha TV, Borini FM, Spers EE. MNC marketing innovation in new product development: a study in brazilian subsidiaries. International business in tough times; proceedings. 2010 ;[citado 2024 jul. 25 ]Vancouver
Rocha TV, Borini FM, Spers EE. MNC marketing innovation in new product development: a study in brazilian subsidiaries. International business in tough times; proceedings. 2010 ;[citado 2024 jul. 25 ]
