Source: Journal of Business Research. Unidade: FEA
Subjects: MARKETING ESTRATÉGICO, MARCAS, ESTRATÉGIA ORGANIZACIONAL, IMAGEM ORGANIZACIONAL
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SUTTER, Mariana Bassi et al. Country-of-origin image (COI) as a country-specific advantage (CSA): scale development and validation of COI as a resource within the firm perspective. Journal of Business Research, v. 84, p. 46-58, 2018Tradução . . Disponível em: https://doi.org/10.1016/j.jbusres.2017.11.006. Acesso em: 05 out. 2024.APA
Sutter, M. B., Borini, F. M., Floriani, D. E., Silva, D. da, & Polo, E. F. (2018). Country-of-origin image (COI) as a country-specific advantage (CSA): scale development and validation of COI as a resource within the firm perspective. Journal of Business Research, 84, 46-58. doi:10.1016/j.jbusres.2017.11.006NLM
Sutter MB, Borini FM, Floriani DE, Silva D da, Polo EF. Country-of-origin image (COI) as a country-specific advantage (CSA): scale development and validation of COI as a resource within the firm perspective [Internet]. Journal of Business Research. 2018 ; 84 46-58.[citado 2024 out. 05 ] Available from: https://doi.org/10.1016/j.jbusres.2017.11.006Vancouver
Sutter MB, Borini FM, Floriani DE, Silva D da, Polo EF. Country-of-origin image (COI) as a country-specific advantage (CSA): scale development and validation of COI as a resource within the firm perspective [Internet]. Journal of Business Research. 2018 ; 84 46-58.[citado 2024 out. 05 ] Available from: https://doi.org/10.1016/j.jbusres.2017.11.006