Measuring gender stereotypes using readability indexes on advertising ad copy (2024)
Source: Resumos. Conference titles: European Marketing Academy Conference. Unidade: FEA
Subjects: MARKETING, REDAÇÃO PUBLICITÁRIA, PÚBLICO INFANTIL, BRINQUEDOS, IDENTIDADE DE GÊNERO
ABNT
VELOSO, Andres Rodriguez et al. Measuring gender stereotypes using readability indexes on advertising ad copy. 2024, Anais.. Bucareste: EMAC, 2024. Disponível em: https://proceedings.emac-online.org/pdfs/A2021-94666.pdf/pdfs/pdfs/index.cfm?abstractid=A2024-119781&Measuring%20Gender%20Stereotypes%20Using%20Readability%20Ind. Acesso em: 04 nov. 2025.APA
Veloso, A. R., Ferraz, S. B., Shiraishi, G. de F., & Nogami, V. (2024). Measuring gender stereotypes using readability indexes on advertising ad copy. In Resumos. Bucareste: EMAC. Recuperado de https://proceedings.emac-online.org/pdfs/A2021-94666.pdf/pdfs/pdfs/index.cfm?abstractid=A2024-119781&Measuring%20Gender%20Stereotypes%20Using%20Readability%20IndNLM
Veloso AR, Ferraz SB, Shiraishi G de F, Nogami V. Measuring gender stereotypes using readability indexes on advertising ad copy [Internet]. Resumos. 2024 ;[citado 2025 nov. 04 ] Available from: https://proceedings.emac-online.org/pdfs/A2021-94666.pdf/pdfs/pdfs/index.cfm?abstractid=A2024-119781&Measuring%20Gender%20Stereotypes%20Using%20Readability%20IndVancouver
Veloso AR, Ferraz SB, Shiraishi G de F, Nogami V. Measuring gender stereotypes using readability indexes on advertising ad copy [Internet]. Resumos. 2024 ;[citado 2025 nov. 04 ] Available from: https://proceedings.emac-online.org/pdfs/A2021-94666.pdf/pdfs/pdfs/index.cfm?abstractid=A2024-119781&Measuring%20Gender%20Stereotypes%20Using%20Readability%20Ind
