Subjects: MARCAS, CONSUMO, HÁBITOS, COMPORTAMENTO, MARKETING, CONSUMIDOR
ABNT
MONTANARI, Maria Gabriela. The influence of changes in brand origin and country of manufacture on willingness to pay for a brand: an experimental study with Brazilian consumers. 2019. Tese (Doutorado) – Universidade de São Paulo, Ribeirão Preto, 2019. Disponível em: http://www.teses.usp.br/teses/disponiveis/96/96132/tde-06022020-125122/. Acesso em: 19 ago. 2024.APA
Montanari, M. G. (2019). The influence of changes in brand origin and country of manufacture on willingness to pay for a brand: an experimental study with Brazilian consumers (Tese (Doutorado). Universidade de São Paulo, Ribeirão Preto. Recuperado de http://www.teses.usp.br/teses/disponiveis/96/96132/tde-06022020-125122/NLM
Montanari MG. The influence of changes in brand origin and country of manufacture on willingness to pay for a brand: an experimental study with Brazilian consumers [Internet]. 2019 ;[citado 2024 ago. 19 ] Available from: http://www.teses.usp.br/teses/disponiveis/96/96132/tde-06022020-125122/Vancouver
Montanari MG. The influence of changes in brand origin and country of manufacture on willingness to pay for a brand: an experimental study with Brazilian consumers [Internet]. 2019 ;[citado 2024 ago. 19 ] Available from: http://www.teses.usp.br/teses/disponiveis/96/96132/tde-06022020-125122/