Filtros : "EACH" "COMPORTAMENTO DO CONSUMIDOR" "Estados Unidos" Removidos: "Escobedo, João Francisco" "ASTOLFO, ROSANA" "GARCIA, CLAUDIA INÉS" Limpar

Filtros



Limitar por data


  • Fonte: Empirical Studies of the Arts. Unidades: IRI, EACH

    Assuntos: MERCADO CINEMATOGRÁFICO, FILMES, CRÍTICA CINEMATOGRÁFICA, ANÁLISE DE REGRESSÃO E DE CORRELAÇÃO, COMPORTAMENTO DO CONSUMIDOR

    Acesso à fonteDOIComo citar
    A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
    • ABNT

      NISHIJIMA, Marislei e SOUZA, Thais Luiza Donega e. Do American critic reviews affect film consumption abroad?: The Brazilian case. Empirical Studies of the Arts, v. 24, n. 1, p. 260-280, 2024Tradução . . Disponível em: 10.1177/02762374231196836. Acesso em: 24 jul. 2024.
    • APA

      Nishijima, M., & Souza, T. L. D. e. (2024). Do American critic reviews affect film consumption abroad?: The Brazilian case. Empirical Studies of the Arts, 24( 1), 260-280. doi:10.1177/02762374231196836
    • NLM

      Nishijima M, Souza TLD e. Do American critic reviews affect film consumption abroad?: The Brazilian case [Internet]. Empirical Studies of the Arts. 2024 ; 24( 1): 260-280.[citado 2024 jul. 24 ] Available from: 10.1177/02762374231196836
    • Vancouver

      Nishijima M, Souza TLD e. Do American critic reviews affect film consumption abroad?: The Brazilian case [Internet]. Empirical Studies of the Arts. 2024 ; 24( 1): 260-280.[citado 2024 jul. 24 ] Available from: 10.1177/02762374231196836
  • Fonte: Judgment and Decision Making. Unidade: EACH

    Assuntos: COMPORTAMENTO DO CONSUMIDOR, PESQUISA DO PRODUTO, DESINFORMAÇÃO

    Acesso à fonteDOIComo citar
    A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
    • ABNT

      HERNANDEZ, Jose Mauro da Costa et al. The benefits of deciding now and not later: the influence of the timing between acquiring knowledge and deciding on decision confidence, omission neglect bias, and choice deferral. Judgment and Decision Making, v. 18, p. e3 ( 01-18), 2023Tradução . . Disponível em: https://doi.org/10.1017/jdm.2022.2. Acesso em: 24 jul. 2024.
    • APA

      Hernandez, J. M. da C., Costa Filho, M. C. M. da, Gaffney, D. R., & Kardes, F. R. (2023). The benefits of deciding now and not later: the influence of the timing between acquiring knowledge and deciding on decision confidence, omission neglect bias, and choice deferral. Judgment and Decision Making, 18, e3 ( 01-18). doi:10.1017/jdm.2022.2
    • NLM

      Hernandez JM da C, Costa Filho MCM da, Gaffney DR, Kardes FR. The benefits of deciding now and not later: the influence of the timing between acquiring knowledge and deciding on decision confidence, omission neglect bias, and choice deferral [Internet]. Judgment and Decision Making. 2023 ; 18 e3 ( 01-18).[citado 2024 jul. 24 ] Available from: https://doi.org/10.1017/jdm.2022.2
    • Vancouver

      Hernandez JM da C, Costa Filho MCM da, Gaffney DR, Kardes FR. The benefits of deciding now and not later: the influence of the timing between acquiring knowledge and deciding on decision confidence, omission neglect bias, and choice deferral [Internet]. Judgment and Decision Making. 2023 ; 18 e3 ( 01-18).[citado 2024 jul. 24 ] Available from: https://doi.org/10.1017/jdm.2022.2
  • Fonte: Tourism Economics: the business and finance of tourism. Unidade: EACH

    Assunto: COMPORTAMENTO DO CONSUMIDOR

    Acesso à fonteDOIComo citar
    A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
    • ABNT

      MAYER, Veronica Feder e SANTOS, Glauber Eduardo de Oliveira e MARQUES, Osiris Ricardo Bezerra. Option framing for upselling tourism services: does cognitive availability prevent irrational choices?. Tourism Economics: the business and finance of tourism, v. 28, n. 2, p. 476-494, 2022Tradução . . Disponível em: https://doi.org/10.1177/1354816620949722. Acesso em: 24 jul. 2024.
    • APA

      Mayer, V. F., Santos, G. E. de O., & Marques, O. R. B. (2022). Option framing for upselling tourism services: does cognitive availability prevent irrational choices? Tourism Economics: the business and finance of tourism, 28( 2), 476-494. doi:10.1177/1354816620949722
    • NLM

      Mayer VF, Santos GE de O, Marques ORB. Option framing for upselling tourism services: does cognitive availability prevent irrational choices? [Internet]. Tourism Economics: the business and finance of tourism. 2022 ; 28( 2): 476-494.[citado 2024 jul. 24 ] Available from: https://doi.org/10.1177/1354816620949722
    • Vancouver

      Mayer VF, Santos GE de O, Marques ORB. Option framing for upselling tourism services: does cognitive availability prevent irrational choices? [Internet]. Tourism Economics: the business and finance of tourism. 2022 ; 28( 2): 476-494.[citado 2024 jul. 24 ] Available from: https://doi.org/10.1177/1354816620949722
  • Fonte: Psychology & Marketing. Unidade: EACH

    Assuntos: PROPAGANDA, MARCAS, COMPORTAMENTO DO CONSUMIDOR

    Acesso à fonteDOIComo citar
    A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
    • ABNT

      HERNANDEZ, José Mauro da Costa e WRIGHT, Scott A. e AFFONSO, Felipe M. The importance of advertising skepticism for brand extension appeals. Psychology & Marketing, v. 36, n. 7, p. 687-699, 2019Tradução . . Disponível em: https://doi.org/10.1002/mar.21205. Acesso em: 24 jul. 2024.
    • APA

      Hernandez, J. M. da C., Wright, S. A., & Affonso, F. M. (2019). The importance of advertising skepticism for brand extension appeals. Psychology & Marketing, 36( 7), 687-699. doi:10.1002/mar.21205
    • NLM

      Hernandez JM da C, Wright SA, Affonso FM. The importance of advertising skepticism for brand extension appeals [Internet]. Psychology & Marketing. 2019 ; 36( 7): 687-699.[citado 2024 jul. 24 ] Available from: https://doi.org/10.1002/mar.21205
    • Vancouver

      Hernandez JM da C, Wright SA, Affonso FM. The importance of advertising skepticism for brand extension appeals [Internet]. Psychology & Marketing. 2019 ; 36( 7): 687-699.[citado 2024 jul. 24 ] Available from: https://doi.org/10.1002/mar.21205
  • Fonte: Modern Economy. Unidade: EACH

    Assuntos: MARKETING, MERCHANDISING, COMPORTAMENTO DO CONSUMIDOR, MODA

    Acesso à fonteDOIComo citar
    A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
    • ABNT

      SAMPAIO, Juliana Paradinha et al. New technologies applied to the fashion visual merchandising. Modern Economy, v. 8, n. 3, p. 412-429, 2017Tradução . . Disponível em: https://doi.org/10.4236/me.2017.83031. Acesso em: 24 jul. 2024.
    • APA

      Sampaio, J. P., Zonatti, W. F., Mendizabal Alvarez, F. J. S., Rossi, G. B., & Baruque Ramos, J. (2017). New technologies applied to the fashion visual merchandising. Modern Economy, 8( 3), 412-429. doi:10.4236/me.2017.83031
    • NLM

      Sampaio JP, Zonatti WF, Mendizabal Alvarez FJS, Rossi GB, Baruque Ramos J. New technologies applied to the fashion visual merchandising [Internet]. Modern Economy. 2017 ; 8( 3): 412-429.[citado 2024 jul. 24 ] Available from: https://doi.org/10.4236/me.2017.83031
    • Vancouver

      Sampaio JP, Zonatti WF, Mendizabal Alvarez FJS, Rossi GB, Baruque Ramos J. New technologies applied to the fashion visual merchandising [Internet]. Modern Economy. 2017 ; 8( 3): 412-429.[citado 2024 jul. 24 ] Available from: https://doi.org/10.4236/me.2017.83031
  • Fonte: Journal of International Consumer Marketing. Unidade: EACH

    Assuntos: PLACEBOS, MARCAS, MOTIVAÇÃO, COMPORTAMENTO DO CONSUMIDOR

    Acesso à fonteDOIComo citar
    A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
    • ABNT

      ALVES, Carlos Alberto e LOPES, Evandro Luiz e HERNANDEZ, Jose Mauro da Costa. It makes me feel so good: an experimental study of the placebo effect generated by brands. Journal of International Consumer Marketing, v. 29, n. 4, p. 223 - 238, 2017Tradução . . Disponível em: https://doi.org/10.1080/08961530.2017.1310645. Acesso em: 24 jul. 2024.
    • APA

      Alves, C. A., Lopes, E. L., & Hernandez, J. M. da C. (2017). It makes me feel so good: an experimental study of the placebo effect generated by brands. Journal of International Consumer Marketing, 29( 4), 223 - 238. doi:10.1080/08961530.2017.1310645
    • NLM

      Alves CA, Lopes EL, Hernandez JM da C. It makes me feel so good: an experimental study of the placebo effect generated by brands [Internet]. Journal of International Consumer Marketing. 2017 ; 29( 4): 223 - 238.[citado 2024 jul. 24 ] Available from: https://doi.org/10.1080/08961530.2017.1310645
    • Vancouver

      Alves CA, Lopes EL, Hernandez JM da C. It makes me feel so good: an experimental study of the placebo effect generated by brands [Internet]. Journal of International Consumer Marketing. 2017 ; 29( 4): 223 - 238.[citado 2024 jul. 24 ] Available from: https://doi.org/10.1080/08961530.2017.1310645
  • Fonte: Journal of Business and Economics. Unidade: EACH

    Assuntos: COMPORTAMENTO DO CONSUMIDOR, AUTOMÓVEIS

    Acesso à fonteDOIComo citar
    A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
    • ABNT

      GERVASONI, Viviane Chunques e SILVA, Dirceu da e ROSSI, George Bedinelli. An investigation on how brazilian lower income consumer perceives chinese cars. Journal of Business and Economics, v. 8, n. 8, p. 1467-1474, 2015Tradução . . Disponível em: https://doi.org/10.15341/jbe(2155-7950)/08.06.2015/007. Acesso em: 24 jul. 2024.
    • APA

      Gervasoni, V. C., Silva, D. da, & Rossi, G. B. (2015). An investigation on how brazilian lower income consumer perceives chinese cars. Journal of Business and Economics, 8( 8), 1467-1474. doi:10.15341/jbe(2155-7950)/08.06.2015/007
    • NLM

      Gervasoni VC, Silva D da, Rossi GB. An investigation on how brazilian lower income consumer perceives chinese cars [Internet]. Journal of Business and Economics. 2015 ; 8( 8): 1467-1474.[citado 2024 jul. 24 ] Available from: https://doi.org/10.15341/jbe(2155-7950)/08.06.2015/007
    • Vancouver

      Gervasoni VC, Silva D da, Rossi GB. An investigation on how brazilian lower income consumer perceives chinese cars [Internet]. Journal of Business and Economics. 2015 ; 8( 8): 1467-1474.[citado 2024 jul. 24 ] Available from: https://doi.org/10.15341/jbe(2155-7950)/08.06.2015/007
  • Fonte: Proceedings. Nome do evento: Society for Consumer Psychology Conference - SCP. Unidade: EACH

    Assuntos: COMPORTAMENTO DO CONSUMIDOR, PROPAGANDA (INFLUÊNCIAS), MARCAS (AVALIAÇÃO)

    Como citar
    A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
    • ABNT

      HERNANDEZ, Jose Mauro da Costa e WRIGHT, Scott A e AFFONSO, Felipe Marinelli. Seeing is not believing: the influence of advertising skepticism on brand extension evaluations. 2014, Anais.. Miami: Escola de Artes, Ciências e Humanidades, Universidade de São Paulo, 2014. . Acesso em: 24 jul. 2024.
    • APA

      Hernandez, J. M. da C., Wright, S. A., & Affonso, F. M. (2014). Seeing is not believing: the influence of advertising skepticism on brand extension evaluations. In Proceedings. Miami: Escola de Artes, Ciências e Humanidades, Universidade de São Paulo.
    • NLM

      Hernandez JM da C, Wright SA, Affonso FM. Seeing is not believing: the influence of advertising skepticism on brand extension evaluations. Proceedings. 2014 ;[citado 2024 jul. 24 ]
    • Vancouver

      Hernandez JM da C, Wright SA, Affonso FM. Seeing is not believing: the influence of advertising skepticism on brand extension evaluations. Proceedings. 2014 ;[citado 2024 jul. 24 ]
  • Fonte: Journal of Business Research. Unidade: EACH

    Assuntos: MARCAS, COMPORTAMENTO DO CONSUMIDOR

    Acesso à fonteDOIComo citar
    A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
    • ABNT

      HERNANDEZ, Jose Mauro da Costa e HAN, Xiaoqi e KARDES, Frank R. Effects of the perceived diagnosticity of presented attribute and brand name information on sensitivity to missing information. Journal of Business Research, v. 67, n. 5, p. 874-881, 2014Tradução . . Disponível em: https://doi.org/10.1016/j.jbusres.2013.07.006. Acesso em: 24 jul. 2024.
    • APA

      Hernandez, J. M. da C., Han, X., & Kardes, F. R. (2014). Effects of the perceived diagnosticity of presented attribute and brand name information on sensitivity to missing information. Journal of Business Research, 67( 5), 874-881. doi:10.1016/j.jbusres.2013.07.006
    • NLM

      Hernandez JM da C, Han X, Kardes FR. Effects of the perceived diagnosticity of presented attribute and brand name information on sensitivity to missing information [Internet]. Journal of Business Research. 2014 ; 67( 5): 874-881.[citado 2024 jul. 24 ] Available from: https://doi.org/10.1016/j.jbusres.2013.07.006
    • Vancouver

      Hernandez JM da C, Han X, Kardes FR. Effects of the perceived diagnosticity of presented attribute and brand name information on sensitivity to missing information [Internet]. Journal of Business Research. 2014 ; 67( 5): 874-881.[citado 2024 jul. 24 ] Available from: https://doi.org/10.1016/j.jbusres.2013.07.006
  • Fonte: International Journal of Research in Marketing. Unidade: EACH

    Assuntos: MARKETING, COMPORTAMENTO DO CONSUMIDOR

    Acesso à fonteDOIComo citar
    A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
    • ABNT

      WRIGHT, Scott A. et al. If it tastes bad it must be good: consumer naïve theories and the marketing placebo effect. International Journal of Research in Marketing, v. 30, n. ju 2013, p. 197-198, 2013Tradução . . Disponível em: https://doi.org/10.1016/j.ijresmar.2012.11.002. Acesso em: 24 jul. 2024.
    • APA

      Wright, S. A., Hernandez, J. M. da C., Sundar, A., Dinsmore, J., & Kardes, F. R. (2013). If it tastes bad it must be good: consumer naïve theories and the marketing placebo effect. International Journal of Research in Marketing, 30( ju 2013), 197-198. doi:10.1016/j.ijresmar.2012.11.002
    • NLM

      Wright SA, Hernandez JM da C, Sundar A, Dinsmore J, Kardes FR. If it tastes bad it must be good: consumer naïve theories and the marketing placebo effect [Internet]. International Journal of Research in Marketing. 2013 ; 30( ju 2013): 197-198.[citado 2024 jul. 24 ] Available from: https://doi.org/10.1016/j.ijresmar.2012.11.002
    • Vancouver

      Wright SA, Hernandez JM da C, Sundar A, Dinsmore J, Kardes FR. If it tastes bad it must be good: consumer naïve theories and the marketing placebo effect [Internet]. International Journal of Research in Marketing. 2013 ; 30( ju 2013): 197-198.[citado 2024 jul. 24 ] Available from: https://doi.org/10.1016/j.ijresmar.2012.11.002
  • Fonte: Special Sessions. Nome do evento: Annual DMEF Educators Conference. Unidades: FEA, EACH

    Assuntos: BANCOS, INTERNET, INOVAÇÕES TECNOLÓGICAS, MARKETING, COMPORTAMENTO DO CONSUMIDOR

    Acesso à fonteComo citar
    A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
    • ABNT

      HERNANDEZ, Jose Mauro da Costa e MAZZON, José Afonso. Adoption of Internet banking: proposition and implementation of an integrated methodology approach. 2006, Anais.. New York: Direct Marketing Association, 2006. Disponível em: http://www.the-dma.org/mtspeakers/00004134/DME13050033/Hernandezextabs.pdf. Acesso em: 24 jul. 2024.
    • APA

      Hernandez, J. M. da C., & Mazzon, J. A. (2006). Adoption of Internet banking: proposition and implementation of an integrated methodology approach. In Special Sessions. New York: Direct Marketing Association. Recuperado de http://www.the-dma.org/mtspeakers/00004134/DME13050033/Hernandezextabs.pdf
    • NLM

      Hernandez JM da C, Mazzon JA. Adoption of Internet banking: proposition and implementation of an integrated methodology approach [Internet]. Special Sessions. 2006 ;[citado 2024 jul. 24 ] Available from: http://www.the-dma.org/mtspeakers/00004134/DME13050033/Hernandezextabs.pdf
    • Vancouver

      Hernandez JM da C, Mazzon JA. Adoption of Internet banking: proposition and implementation of an integrated methodology approach [Internet]. Special Sessions. 2006 ;[citado 2024 jul. 24 ] Available from: http://www.the-dma.org/mtspeakers/00004134/DME13050033/Hernandezextabs.pdf

Biblioteca Digital de Produção Intelectual da Universidade de São Paulo     2012 - 2024