Source: Marketing in a global, digital and connected world. Conference titles: AMA Winter Marketing Educators' Conference. Unidade: FEA
ABNT
ISABELLA, Giuliana e MAZZON, José Afonso. It is not fair to pay more! a study of the perception of justice and price fairness in hedonic and utilitarian purchases. 2015, Anais.. Chicago, IL.: American Marketing Association, 2015. . Acesso em: 31 ago. 2024.APA
Isabella, G., & Mazzon, J. A. (2015). It is not fair to pay more! a study of the perception of justice and price fairness in hedonic and utilitarian purchases. In Marketing in a global, digital and connected world. Chicago, IL.: American Marketing Association.NLM
Isabella G, Mazzon JA. It is not fair to pay more! a study of the perception of justice and price fairness in hedonic and utilitarian purchases. Marketing in a global, digital and connected world. 2015 ;[citado 2024 ago. 31 ]Vancouver
Isabella G, Mazzon JA. It is not fair to pay more! a study of the perception of justice and price fairness in hedonic and utilitarian purchases. Marketing in a global, digital and connected world. 2015 ;[citado 2024 ago. 31 ]