Cost-based price and value-based price: are they conflicting approaches? (2018)
Source: Journal of Business & Industrial Marketing. Unidade: FEA
Subjects: PREÇO DE CUSTO, VALOR (CONTABILIDADE)
ABNT
GUERREIRO, Reinaldo e AMARAL, Juliana Ventura. Cost-based price and value-based price: are they conflicting approaches?. Journal of Business & Industrial Marketing, v. 33, n. 3, p. 390-404, 2018Tradução . . Disponível em: https://doi.org/10.1108/JBIM-04-2016-0085. Acesso em: 24 abr. 2024.APA
Guerreiro, R., & Amaral, J. V. (2018). Cost-based price and value-based price: are they conflicting approaches? Journal of Business & Industrial Marketing, 33( 3), 390-404. doi:10.1108/JBIM-04-2016-0085NLM
Guerreiro R, Amaral JV. Cost-based price and value-based price: are they conflicting approaches? [Internet]. Journal of Business & Industrial Marketing. 2018 ; 33( 3): 390-404.[citado 2024 abr. 24 ] Available from: https://doi.org/10.1108/JBIM-04-2016-0085Vancouver
Guerreiro R, Amaral JV. Cost-based price and value-based price: are they conflicting approaches? [Internet]. Journal of Business & Industrial Marketing. 2018 ; 33( 3): 390-404.[citado 2024 abr. 24 ] Available from: https://doi.org/10.1108/JBIM-04-2016-0085