Filtros : "ADMINISTRACAO" "CONSUMO" "CONSUMIDOR" Limpar

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  • Unidade: FEARP

    Subjects: MARCAS, CONSUMO, HÁBITOS, COMPORTAMENTO, MARKETING, CONSUMIDOR

    Acesso à fonteHow to cite
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    • ABNT

      MONTANARI, Maria Gabriela. The influence of changes in brand origin and country of manufacture on willingness to pay for a brand: an experimental study with Brazilian consumers. 2019. Tese (Doutorado) – Universidade de São Paulo, Ribeirão Preto, 2019. Disponível em: http://www.teses.usp.br/teses/disponiveis/96/96132/tde-06022020-125122/. Acesso em: 13 set. 2024.
    • APA

      Montanari, M. G. (2019). The influence of changes in brand origin and country of manufacture on willingness to pay for a brand: an experimental study with Brazilian consumers (Tese (Doutorado). Universidade de São Paulo, Ribeirão Preto. Recuperado de http://www.teses.usp.br/teses/disponiveis/96/96132/tde-06022020-125122/
    • NLM

      Montanari MG. The influence of changes in brand origin and country of manufacture on willingness to pay for a brand: an experimental study with Brazilian consumers [Internet]. 2019 ;[citado 2024 set. 13 ] Available from: http://www.teses.usp.br/teses/disponiveis/96/96132/tde-06022020-125122/
    • Vancouver

      Montanari MG. The influence of changes in brand origin and country of manufacture on willingness to pay for a brand: an experimental study with Brazilian consumers [Internet]. 2019 ;[citado 2024 set. 13 ] Available from: http://www.teses.usp.br/teses/disponiveis/96/96132/tde-06022020-125122/

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