Relationship between country brand and internationalization: a literature review (2019)
Source: Benchmarking: an International Journal. Unidade: FEARP
Subjects: MARCAS, INVESTIMENTOS ESTRANGEIROS, INTERNACIONALIZAÇÃO DE EMPRESAS, EMPRESAS MULTINACIONAIS, IMAGEM ORGANIZACIONAL
ABNT
MONTANARI, Maria Gabriela e GIRALDI, Janaina de Moura Engracia e GALINA, Simone Vasconcelos Ribeiro. Relationship between country brand and internationalization: a literature review. Benchmarking: an International Journal, v. 27, n. 7, p. 2148-2165, 2019Tradução . . Disponível em: https://doi.org/10.1108/BIJ-09-2018-0277. Acesso em: 10 dez. 2024.APA
Montanari, M. G., Giraldi, J. de M. E., & Galina, S. V. R. (2019). Relationship between country brand and internationalization: a literature review. Benchmarking: an International Journal, 27( 7), 2148-2165. doi:10.1108/BIJ-09-2018-0277NLM
Montanari MG, Giraldi J de ME, Galina SVR. Relationship between country brand and internationalization: a literature review [Internet]. Benchmarking: an International Journal. 2019 ; 27( 7): 2148-2165.[citado 2024 dez. 10 ] Available from: https://doi.org/10.1108/BIJ-09-2018-0277Vancouver
Montanari MG, Giraldi J de ME, Galina SVR. Relationship between country brand and internationalization: a literature review [Internet]. Benchmarking: an International Journal. 2019 ; 27( 7): 2148-2165.[citado 2024 dez. 10 ] Available from: https://doi.org/10.1108/BIJ-09-2018-0277