Filtros : "FEARP" "GIRALDI, JANAINA DE MOURA ENGRACIA" Limpar

Filtros



Refine with date range


  • Source: Journal of Vacation Marketing: an International Journal for the Tourism and Hospitality Industries. Unidades: FEARP, EACH

    Subjects: JOGOS OLÍMPICOS, EVENTOS ESPORTIVOS, TURISMO DE EVENTOS, MARCAS

    Acesso à fonteDOIHow to cite
    A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
    • ABNT

      FERREIRA, Luciana Brandão et al. Rio 2016 olympic games: brand and the reciprocal effects of touristic destinations. Journal of Vacation Marketing: an International Journal for the Tourism and Hospitality Industries, v. 28, n. 3, p. 335-349, 2022Tradução . . Disponível em: https://doi.org/10.1177/13567667211063206. Acesso em: 29 maio 2024.
    • APA

      Ferreira, L. B., Giraldi, J. de M. E., Santos, G. E. de O., & Jabbour, C. J. C. (2022). Rio 2016 olympic games: brand and the reciprocal effects of touristic destinations. Journal of Vacation Marketing: an International Journal for the Tourism and Hospitality Industries, 28( 3), 335-349. doi:10.1177/13567667211063206
    • NLM

      Ferreira LB, Giraldi J de ME, Santos GE de O, Jabbour CJC. Rio 2016 olympic games: brand and the reciprocal effects of touristic destinations [Internet]. Journal of Vacation Marketing: an International Journal for the Tourism and Hospitality Industries. 2022 ; 28( 3): 335-349.[citado 2024 maio 29 ] Available from: https://doi.org/10.1177/13567667211063206
    • Vancouver

      Ferreira LB, Giraldi J de ME, Santos GE de O, Jabbour CJC. Rio 2016 olympic games: brand and the reciprocal effects of touristic destinations [Internet]. Journal of Vacation Marketing: an International Journal for the Tourism and Hospitality Industries. 2022 ; 28( 3): 335-349.[citado 2024 maio 29 ] Available from: https://doi.org/10.1177/13567667211063206
  • Source: RAUSP Management Journal. Unidade: FEARP

    Subjects: MARCAS, EQUIDADE, MARKETING ESTRATÉGICO

    Versão PublicadaAcesso à fonteDOIHow to cite
    A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
    • ABNT

      MARIUTTI, Fabiana Gondim e GIRALDI, Janaina de Moura Engracia. Branding cities, regions and countries: the roadmap of place brand equity. RAUSP Management Journal, v. 56, n. 2, p. 202-216, 2021Tradução . . Disponível em: https://doi.org/10.1108/RAUSP-06-2020-0131. Acesso em: 29 maio 2024.
    • APA

      Mariutti, F. G., & Giraldi, J. de M. E. (2021). Branding cities, regions and countries: the roadmap of place brand equity. RAUSP Management Journal, 56( 2), 202-216. doi:10.1108/RAUSP-06-2020-0131
    • NLM

      Mariutti FG, Giraldi J de ME. Branding cities, regions and countries: the roadmap of place brand equity [Internet]. RAUSP Management Journal. 2021 ; 56( 2): 202-216.[citado 2024 maio 29 ] Available from: https://doi.org/10.1108/RAUSP-06-2020-0131
    • Vancouver

      Mariutti FG, Giraldi J de ME. Branding cities, regions and countries: the roadmap of place brand equity [Internet]. RAUSP Management Journal. 2021 ; 56( 2): 202-216.[citado 2024 maio 29 ] Available from: https://doi.org/10.1108/RAUSP-06-2020-0131
  • Source: Telecommunications Policy. Unidade: FEARP

    Subjects: PROPAGANDA, PROPAGANDA ONLINE, MARKETING, REVISÃO INTEGRATIVA

    Acesso à fonteDOIHow to cite
    A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
    • ABNT

      FRADE, João Lucas Hana e OLIVEIRA, Jorge Henrique Caldeira de e GIRALDI, Janaina de Moura Engracia. Advertising in streaming video: an integrative literature review and research agenda. Telecommunications Policy, v. 45, n. 9, 2021Tradução . . Disponível em: https://doi.org/10.1016/j.telpol.2021.102186. Acesso em: 29 maio 2024.
    • APA

      Frade, J. L. H., Oliveira, J. H. C. de, & Giraldi, J. de M. E. (2021). Advertising in streaming video: an integrative literature review and research agenda. Telecommunications Policy, 45( 9). doi:10.1016/j.telpol.2021.102186
    • NLM

      Frade JLH, Oliveira JHC de, Giraldi J de ME. Advertising in streaming video: an integrative literature review and research agenda [Internet]. Telecommunications Policy. 2021 ; 45( 9):[citado 2024 maio 29 ] Available from: https://doi.org/10.1016/j.telpol.2021.102186
    • Vancouver

      Frade JLH, Oliveira JHC de, Giraldi J de ME. Advertising in streaming video: an integrative literature review and research agenda [Internet]. Telecommunications Policy. 2021 ; 45( 9):[citado 2024 maio 29 ] Available from: https://doi.org/10.1016/j.telpol.2021.102186
  • Source: International Journal of Wine Business Research. Unidade: FEARP

    Subjects: MARKETING, INDÚSTRIA DE BEBIDAS, VINHO, COMPORTAMENTO DO CONSUMIDOR, PROCESSOS COGNITIVOS, PREFERÊNCIAS

    Acesso à fonteDOIHow to cite
    A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
    • ABNT

      PAGAN, Karina Munari et al. Evaluating cognitive processing and preferences through brain responses towards country of origin for wines: the role of gender and involvement. International Journal of Wine Business Research, v. 33, n. 4, p. 481-501, 2021Tradução . . Disponível em: https://doi.org/10.1108/IJWBR-08-2020-0043. Acesso em: 29 maio 2024.
    • APA

      Pagan, K. M., Giraldi, J. de M. E., Maheshwari, V., Paula, A. L. D. de, & Oliveira, J. H. C. de. (2021). Evaluating cognitive processing and preferences through brain responses towards country of origin for wines: the role of gender and involvement. International Journal of Wine Business Research, 33( 4), 481-501. doi:10.1108/IJWBR-08-2020-0043
    • NLM

      Pagan KM, Giraldi J de ME, Maheshwari V, Paula ALD de, Oliveira JHC de. Evaluating cognitive processing and preferences through brain responses towards country of origin for wines: the role of gender and involvement [Internet]. International Journal of Wine Business Research. 2021 ; 33( 4): 481-501.[citado 2024 maio 29 ] Available from: https://doi.org/10.1108/IJWBR-08-2020-0043
    • Vancouver

      Pagan KM, Giraldi J de ME, Maheshwari V, Paula ALD de, Oliveira JHC de. Evaluating cognitive processing and preferences through brain responses towards country of origin for wines: the role of gender and involvement [Internet]. International Journal of Wine Business Research. 2021 ; 33( 4): 481-501.[citado 2024 maio 29 ] Available from: https://doi.org/10.1108/IJWBR-08-2020-0043
  • Source: Journal of Destination Marketing & Management. Unidade: FEARP

    Subjects: WEB SITES, COMUNICAÇÃO DIGITAL, ATENÇÃO VISUAL, CONSTRUCIONISMO SOCIAL

    Acesso à fonteDOIHow to cite
    A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
    • ABNT

      KANAZAWA, Flávio Notomi et al. Destination website management: a social constructionist approach. Journal of Destination Marketing & Management, v. 19, 2021Tradução . . Disponível em: https://doi.org/10.1016/j.jdmm.2020.100545. Acesso em: 29 maio 2024.
    • APA

      Kanazawa, F. N., Lourenção, M. T. de A., Oliveira, J. H. C. de, & Giraldi, J. de M. E. (2021). Destination website management: a social constructionist approach. Journal of Destination Marketing & Management, 19. doi:10.1016/j.jdmm.2020.100545
    • NLM

      Kanazawa FN, Lourenção MT de A, Oliveira JHC de, Giraldi J de ME. Destination website management: a social constructionist approach [Internet]. Journal of Destination Marketing & Management. 2021 ; 19[citado 2024 maio 29 ] Available from: https://doi.org/10.1016/j.jdmm.2020.100545
    • Vancouver

      Kanazawa FN, Lourenção MT de A, Oliveira JHC de, Giraldi J de ME. Destination website management: a social constructionist approach [Internet]. Journal of Destination Marketing & Management. 2021 ; 19[citado 2024 maio 29 ] Available from: https://doi.org/10.1016/j.jdmm.2020.100545
  • Source: Marketing Intelligence & Planning. Unidade: FEARP

    Subjects: ATENÇÃO VISUAL, PROPAGANDA, COMUNICAÇÃO VISUAL, RASTREAMENTO

    Acesso à fonteDOIHow to cite
    A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
    • ABNT

      BOSCOLO, Juliana Cristina et al. Gender differences: visual attention and attitude toward advertisements. Marketing Intelligence & Planning, v. 39, n. 2, p. 300-314, 2021Tradução . . Disponível em: https://doi.org/10.1108/MIP-11-2019-0598. Acesso em: 29 maio 2024.
    • APA

      Boscolo, J. C., Oliveira, J. H. C. de, Maheshwari, V., & Giraldi, J. de M. E. (2021). Gender differences: visual attention and attitude toward advertisements. Marketing Intelligence & Planning, 39( 2), 300-314. doi:10.1108/MIP-11-2019-0598
    • NLM

      Boscolo JC, Oliveira JHC de, Maheshwari V, Giraldi J de ME. Gender differences: visual attention and attitude toward advertisements [Internet]. Marketing Intelligence & Planning. 2021 ; 39( 2): 300-314.[citado 2024 maio 29 ] Available from: https://doi.org/10.1108/MIP-11-2019-0598
    • Vancouver

      Boscolo JC, Oliveira JHC de, Maheshwari V, Giraldi J de ME. Gender differences: visual attention and attitude toward advertisements [Internet]. Marketing Intelligence & Planning. 2021 ; 39( 2): 300-314.[citado 2024 maio 29 ] Available from: https://doi.org/10.1108/MIP-11-2019-0598
  • Source: Journal of International Food & Agribusiness Marketing. Unidade: FEARP

    Subjects: MARCAS COMERCIAIS, VINHO, COMPORTAMENTO DO CONSUMIDOR, MERCADO INTERNO, GOVERNANÇA CORPORATIVA

    Acesso à fonteDOIHow to cite
    A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
    • ABNT

      CASTRO, Virginia Aparecida et al. Creation and implementation of collective brands: an analysis of the Brazilian wine sector challenges. Journal of International Food & Agribusiness Marketing, 2021Tradução . . Disponível em: https://doi.org/10.1080/08974438.2021.1924334. Acesso em: 29 maio 2024.
    • APA

      Castro, V. A., Lourenção, M. T. de A., Giraldi, J. de M. E., & Oliveira, J. H. C. de. (2021). Creation and implementation of collective brands: an analysis of the Brazilian wine sector challenges. Journal of International Food & Agribusiness Marketing. doi:10.1080/08974438.2021.1924334
    • NLM

      Castro VA, Lourenção MT de A, Giraldi J de ME, Oliveira JHC de. Creation and implementation of collective brands: an analysis of the Brazilian wine sector challenges [Internet]. Journal of International Food & Agribusiness Marketing. 2021 ;[citado 2024 maio 29 ] Available from: https://doi.org/10.1080/08974438.2021.1924334
    • Vancouver

      Castro VA, Lourenção MT de A, Giraldi J de ME, Oliveira JHC de. Creation and implementation of collective brands: an analysis of the Brazilian wine sector challenges [Internet]. Journal of International Food & Agribusiness Marketing. 2021 ;[citado 2024 maio 29 ] Available from: https://doi.org/10.1080/08974438.2021.1924334
  • Source: Revista de Administração da UFSM. Unidade: FEARP

    Subjects: MARCAS, VANTAGEM COMPETITIVA, SUSTENTABILIDADE, QUALIDADE DO PRODUTO

    Versão PublicadaAcesso à fonteDOIHow to cite
    A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
    • ABNT

      CASTRO, Virginia Aparecida e LOURENÇÃO, Marina Toledo de Arruda e GIRALDI, Janaina de Moura Engracia. Geographical indication as a strategic brand resource in the wine sector in Rio Grande do Sul/Brazil. Revista de Administração da UFSM, v. 14, n. 2, p. 276-296, 2021Tradução . . Disponível em: https://doi.org/10.5902/1983465934790. Acesso em: 29 maio 2024.
    • APA

      Castro, V. A., Lourenção, M. T. de A., & Giraldi, J. de M. E. (2021). Geographical indication as a strategic brand resource in the wine sector in Rio Grande do Sul/Brazil. Revista de Administração da UFSM, 14( 2), 276-296. doi:10.5902/1983465934790
    • NLM

      Castro VA, Lourenção MT de A, Giraldi J de ME. Geographical indication as a strategic brand resource in the wine sector in Rio Grande do Sul/Brazil [Internet]. Revista de Administração da UFSM. 2021 ; 14( 2): 276-296.[citado 2024 maio 29 ] Available from: https://doi.org/10.5902/1983465934790
    • Vancouver

      Castro VA, Lourenção MT de A, Giraldi J de ME. Geographical indication as a strategic brand resource in the wine sector in Rio Grande do Sul/Brazil [Internet]. Revista de Administração da UFSM. 2021 ; 14( 2): 276-296.[citado 2024 maio 29 ] Available from: https://doi.org/10.5902/1983465934790
  • Source: European Food Research and Technology. Unidades: FCFRP, FEARP

    Subjects: MARKETING, QUALIDADE DO PRODUTO, PROPRIEDADE INDUSTRIAL, DENOMINAÇÃO DE ORIGEM, IMPRESSÃO PLANOGRÁFICA, REVISÃO INTEGRATIVA

    Versão PublicadaAcesso à fonteDOIHow to cite
    A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
    • ABNT

      CASSAGO, Alvaro Luis Lamas et al. Metabolomics as a marketing tool for geographical indication products: a literature review. European Food Research and Technology, v. 247, p. 2143-2159, 2021Tradução . . Disponível em: https://doi.org/10.1007/s00217-021-03782-2. Acesso em: 29 maio 2024.
    • APA

      Cassago, A. L. L., Artêncio, M. M., Giraldi, J. de M. E., & Costa, F. B. da. (2021). Metabolomics as a marketing tool for geographical indication products: a literature review. European Food Research and Technology, 247, 2143-2159. doi:10.1007/s00217-021-03782-2
    • NLM

      Cassago ALL, Artêncio MM, Giraldi J de ME, Costa FB da. Metabolomics as a marketing tool for geographical indication products: a literature review [Internet]. European Food Research and Technology. 2021 ; 247 2143-2159.[citado 2024 maio 29 ] Available from: https://doi.org/10.1007/s00217-021-03782-2
    • Vancouver

      Cassago ALL, Artêncio MM, Giraldi J de ME, Costa FB da. Metabolomics as a marketing tool for geographical indication products: a literature review [Internet]. European Food Research and Technology. 2021 ; 247 2143-2159.[citado 2024 maio 29 ] Available from: https://doi.org/10.1007/s00217-021-03782-2
  • Source: International Journal of Internet Marketing and Advertising. Unidades: FEARP, EESC

    Subjects: WEB SITES, ANÚNCIOS ONLINE, REDES SOCIAIS, COMPRA E VENDA, ATENÇÃO VISUAL

    Acesso à fonteDOIHow to cite
    A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
    • ABNT

      SOUZA, Marina Teixeira de e OLIVEIRA, Jorge Henrique Caldeira de e GIRALDI, Janaina de Moura Engracia. Organic and sponsored ads: study on online purchase intent and visual behaviour. International Journal of Internet Marketing and Advertising, v. 14, n. 3, p. 318-335, 2020Tradução . . Disponível em: https://doi.org/10.1504/IJIMA.2020.108721. Acesso em: 29 maio 2024.
    • APA

      Souza, M. T. de, Oliveira, J. H. C. de, & Giraldi, J. de M. E. (2020). Organic and sponsored ads: study on online purchase intent and visual behaviour. International Journal of Internet Marketing and Advertising, 14( 3), 318-335. doi:10.1504/IJIMA.2020.108721
    • NLM

      Souza MT de, Oliveira JHC de, Giraldi J de ME. Organic and sponsored ads: study on online purchase intent and visual behaviour [Internet]. International Journal of Internet Marketing and Advertising. 2020 ; 14( 3): 318-335.[citado 2024 maio 29 ] Available from: https://doi.org/10.1504/IJIMA.2020.108721
    • Vancouver

      Souza MT de, Oliveira JHC de, Giraldi J de ME. Organic and sponsored ads: study on online purchase intent and visual behaviour [Internet]. International Journal of Internet Marketing and Advertising. 2020 ; 14( 3): 318-335.[citado 2024 maio 29 ] Available from: https://doi.org/10.1504/IJIMA.2020.108721
  • Source: Journal of Business Management. Unidade: FEARP

    Subjects: MARCAS, PROCESSOS COGNITIVOS, ATENÇÃO VISUAL, RASTREAMENTO

    Acesso à fonteDOIHow to cite
    A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
    • ABNT

      SALARIFAR, Mona et al. Comparison of cognitive process in men and women while shopping: (case study: investigating the impact of brand using eye tracker). Journal of Business Management, v. 12, n. 2, p. 422-435, 2020Tradução . . Disponível em: https://doi.org/10.22059/jibm.2019.282704.3523. Acesso em: 29 maio 2024.
    • APA

      Salarifar, M., Alroaia, Y. V., Danaei, A., Riazi, G., & Giraldi, J. de M. E. (2020). Comparison of cognitive process in men and women while shopping: (case study: investigating the impact of brand using eye tracker). Journal of Business Management, 12( 2), 422-435. doi:10.22059/jibm.2019.282704.3523
    • NLM

      Salarifar M, Alroaia YV, Danaei A, Riazi G, Giraldi J de ME. Comparison of cognitive process in men and women while shopping: (case study: investigating the impact of brand using eye tracker) [Internet]. Journal of Business Management. 2020 ; 12( 2): 422-435.[citado 2024 maio 29 ] Available from: https://doi.org/10.22059/jibm.2019.282704.3523
    • Vancouver

      Salarifar M, Alroaia YV, Danaei A, Riazi G, Giraldi J de ME. Comparison of cognitive process in men and women while shopping: (case study: investigating the impact of brand using eye tracker) [Internet]. Journal of Business Management. 2020 ; 12( 2): 422-435.[citado 2024 maio 29 ] Available from: https://doi.org/10.22059/jibm.2019.282704.3523
  • Source: GCG: revista de globalización, competitividad y gobernabilidad. Unidade: FEARP

    Subjects: MARCAS, REPUTAÇÃO, ESTRATÉGIA ORGANIZACIONAL, NEGÓCIOS

    Acesso à fonteDOIHow to cite
    A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
    • ABNT

      MARIUTTI, Fabiana Gondim e GIRALDI, Janaina de Moura Engracia e MONTANARI, Maria Gabriela. China’s reputation in the USA: strategies for consumers. GCG: revista de globalización, competitividad y gobernabilidad, v. 14, n. 2, p. 124-137, 2020Tradução . . Disponível em: https://doi.org/10.3232/GCG.2020.V14.N2.06. Acesso em: 29 maio 2024.
    • APA

      Mariutti, F. G., Giraldi, J. de M. E., & Montanari, M. G. (2020). China’s reputation in the USA: strategies for consumers. GCG: revista de globalización, competitividad y gobernabilidad, 14( 2), 124-137. doi:10.3232/GCG.2020.V14.N2.06
    • NLM

      Mariutti FG, Giraldi J de ME, Montanari MG. China’s reputation in the USA: strategies for consumers [Internet]. GCG: revista de globalización, competitividad y gobernabilidad. 2020 ; 14( 2): 124-137.[citado 2024 maio 29 ] Available from: https://doi.org/10.3232/GCG.2020.V14.N2.06
    • Vancouver

      Mariutti FG, Giraldi J de ME, Montanari MG. China’s reputation in the USA: strategies for consumers [Internet]. GCG: revista de globalización, competitividad y gobernabilidad. 2020 ; 14( 2): 124-137.[citado 2024 maio 29 ] Available from: https://doi.org/10.3232/GCG.2020.V14.N2.06
  • Source: BAR - Brazilian Administration Review. Unidade: FEARP

    Subjects: MARCAS, REPUTAÇÃO, IMAGEM ORGANIZACIONAL

    Versão PublicadaAcesso à fonteDOIHow to cite
    A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
    • ABNT

      MARIUTTI, Fabiana Gondim e GIRALDI, Janaina de Moura Engracia. Country brand equity: the role of image and reputation. BAR - Brazilian Administration Review, v. 17, n. 3, 2020Tradução . . Disponível em: https://doi.org/10.1590/1807-7692bar2020180128. Acesso em: 29 maio 2024.
    • APA

      Mariutti, F. G., & Giraldi, J. de M. E. (2020). Country brand equity: the role of image and reputation. BAR - Brazilian Administration Review, 17( 3). doi:10.1590/1807-7692bar2020180128
    • NLM

      Mariutti FG, Giraldi J de ME. Country brand equity: the role of image and reputation [Internet]. BAR - Brazilian Administration Review. 2020 ; 17( 3):[citado 2024 maio 29 ] Available from: https://doi.org/10.1590/1807-7692bar2020180128
    • Vancouver

      Mariutti FG, Giraldi J de ME. Country brand equity: the role of image and reputation [Internet]. BAR - Brazilian Administration Review. 2020 ; 17( 3):[citado 2024 maio 29 ] Available from: https://doi.org/10.1590/1807-7692bar2020180128
  • Source: Annals of Tourism Research. Unidade: FEARP

    Subjects: PROPAGANDA, TURISMO, FOTOGRAFIA, ATENÇÃO VISUAL

    Acesso à fonteDOIHow to cite
    A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
    • ABNT

      LOURENÇÃO, Marina Toledo de Arruda e GIRALDI, Janaina de Moura Engracia e OLIVEIRA, Jorge Henrique Caldeira de. Destination advertisement semiotic signs: Analysing tourists visual attention and perceived ad effectiveness. Annals of Tourism Research, v. 84, 2020Tradução . . Disponível em: https://doi.org/10.1016/j.annals.2020.103001. Acesso em: 29 maio 2024.
    • APA

      Lourenção, M. T. de A., Giraldi, J. de M. E., & Oliveira, J. H. C. de. (2020). Destination advertisement semiotic signs: Analysing tourists visual attention and perceived ad effectiveness. Annals of Tourism Research, 84. doi:10.1016/j.annals.2020.103001
    • NLM

      Lourenção MT de A, Giraldi J de ME, Oliveira JHC de. Destination advertisement semiotic signs: Analysing tourists visual attention and perceived ad effectiveness [Internet]. Annals of Tourism Research. 2020 ; 84[citado 2024 maio 29 ] Available from: https://doi.org/10.1016/j.annals.2020.103001
    • Vancouver

      Lourenção MT de A, Giraldi J de ME, Oliveira JHC de. Destination advertisement semiotic signs: Analysing tourists visual attention and perceived ad effectiveness [Internet]. Annals of Tourism Research. 2020 ; 84[citado 2024 maio 29 ] Available from: https://doi.org/10.1016/j.annals.2020.103001
  • Source: Journal of Hospitality and Tourism Insights. Unidade: FEARP

    Subjects: JOGOS OLÍMPICOS, IMAGEM, TURISMO, AFETIVIDADE

    Acesso à fonteDOIHow to cite
    A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
    • ABNT

      FERREIRA, Luciana Brandão e GIRALDI, Janaina de Moura Engracia. Rio de Janeiro’s image as the 2016 Olympic Games host city: analysis of the main image formation factors. Journal of Hospitality and Tourism Insights, v. 3, n. 2, p. 115-135, 2020Tradução . . Disponível em: https://doi.org/10.1108/JHTI-03-2019-0037. Acesso em: 29 maio 2024.
    • APA

      Ferreira, L. B., & Giraldi, J. de M. E. (2020). Rio de Janeiro’s image as the 2016 Olympic Games host city: analysis of the main image formation factors. Journal of Hospitality and Tourism Insights, 3( 2), 115-135. doi:10.1108/JHTI-03-2019-0037
    • NLM

      Ferreira LB, Giraldi J de ME. Rio de Janeiro’s image as the 2016 Olympic Games host city: analysis of the main image formation factors [Internet]. Journal of Hospitality and Tourism Insights. 2020 ; 3( 2): 115-135.[citado 2024 maio 29 ] Available from: https://doi.org/10.1108/JHTI-03-2019-0037
    • Vancouver

      Ferreira LB, Giraldi J de ME. Rio de Janeiro’s image as the 2016 Olympic Games host city: analysis of the main image formation factors [Internet]. Journal of Hospitality and Tourism Insights. 2020 ; 3( 2): 115-135.[citado 2024 maio 29 ] Available from: https://doi.org/10.1108/JHTI-03-2019-0037
  • Source: Business Process Management Journal. Unidade: FEARP

    Subjects: MARCAS COMERCIAIS, MODA, CONSULTORIA DE EMPRESAS, WEB SITES

    Acesso à fonteDOIHow to cite
    A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
    • ABNT

      LOURENÇÃO, Marina Toledo de Arruda et al. Development of sectoral brands with emphasis on structure and processes. Business Process Management Journal, n. 1, p. 24-58, 2020Tradução . . Disponível em: https://doi.org/10.1108/BPMJ-09-2017-0254. Acesso em: 29 maio 2024.
    • APA

      Lourenção, M. T. de A., Miyamaru, L., Giraldi, J. de M. E., & Pádua, S. I. D. de. (2020). Development of sectoral brands with emphasis on structure and processes. Business Process Management Journal, ( 1), 24-58. doi:10.1108/BPMJ-09-2017-0254
    • NLM

      Lourenção MT de A, Miyamaru L, Giraldi J de ME, Pádua SID de. Development of sectoral brands with emphasis on structure and processes [Internet]. Business Process Management Journal. 2020 ;( 1): 24-58.[citado 2024 maio 29 ] Available from: https://doi.org/10.1108/BPMJ-09-2017-0254
    • Vancouver

      Lourenção MT de A, Miyamaru L, Giraldi J de ME, Pádua SID de. Development of sectoral brands with emphasis on structure and processes [Internet]. Business Process Management Journal. 2020 ;( 1): 24-58.[citado 2024 maio 29 ] Available from: https://doi.org/10.1108/BPMJ-09-2017-0254
  • Source: Place Branding and Public Diplomacy. Unidade: FEARP

    Subjects: MARCAS, PERSONALIDADE, IDENTIDADE VISUAL, IMAGEM, VALOR (ECONOMIA)

    Acesso à fonteDOIHow to cite
    A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
    • ABNT

      MARIUTTI, Fabiana Gondim e GIRALDI, Janaina de Moura Engracia. Country brand personality of Brazil: a hindsight of Aaker’s theory. Place Branding and Public Diplomacy, v. 16, p. 251-264, 2020Tradução . . Disponível em: https://doi.org/10.1057/s41254-019-00153-3. Acesso em: 29 maio 2024.
    • APA

      Mariutti, F. G., & Giraldi, J. de M. E. (2020). Country brand personality of Brazil: a hindsight of Aaker’s theory. Place Branding and Public Diplomacy, 16, 251-264. doi:10.1057/s41254-019-00153-3
    • NLM

      Mariutti FG, Giraldi J de ME. Country brand personality of Brazil: a hindsight of Aaker’s theory [Internet]. Place Branding and Public Diplomacy. 2020 ; 16 251-264.[citado 2024 maio 29 ] Available from: https://doi.org/10.1057/s41254-019-00153-3
    • Vancouver

      Mariutti FG, Giraldi J de ME. Country brand personality of Brazil: a hindsight of Aaker’s theory [Internet]. Place Branding and Public Diplomacy. 2020 ; 16 251-264.[citado 2024 maio 29 ] Available from: https://doi.org/10.1057/s41254-019-00153-3
  • Source: Journal of Information Technology Management. Unidade: FEARP

    Subjects: MARCAS, LOGOMARCAS, ATENÇÃO VISUAL, PROCESSOS COGNITIVOS, TOMADA DE DECISÃO

    Acesso à fonteDOIHow to cite
    A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
    • ABNT

      SALARIFAR, Mona et al. Visual attention to the logos of popular and unknown brands: an eye-tracking study during decision-making. Journal of Information Technology Management, v. 12, n. 4, p. 200-214, 2020Tradução . . Disponível em: https://doi.org/10.22059/jitm.2020.301942.2516. Acesso em: 29 maio 2024.
    • APA

      Salarifar, M., Alroaia, Y. V., Danaei, A., Riazi, G. H., & Giraldi, J. de M. E. (2020). Visual attention to the logos of popular and unknown brands: an eye-tracking study during decision-making. Journal of Information Technology Management, 12( 4), 200-214. doi:10.22059/jitm.2020.301942.2516
    • NLM

      Salarifar M, Alroaia YV, Danaei A, Riazi GH, Giraldi J de ME. Visual attention to the logos of popular and unknown brands: an eye-tracking study during decision-making [Internet]. Journal of Information Technology Management. 2020 ; 12( 4): 200-214.[citado 2024 maio 29 ] Available from: https://doi.org/10.22059/jitm.2020.301942.2516
    • Vancouver

      Salarifar M, Alroaia YV, Danaei A, Riazi GH, Giraldi J de ME. Visual attention to the logos of popular and unknown brands: an eye-tracking study during decision-making [Internet]. Journal of Information Technology Management. 2020 ; 12( 4): 200-214.[citado 2024 maio 29 ] Available from: https://doi.org/10.22059/jitm.2020.301942.2516
  • Source: Global Journal of Flexible Systems Management. Unidade: FEARP

    Subjects: ECONOMIA CIRCULAR, MARKETING AMBIENTAL, NEUROMARKETING, DESENVOLVIMENTO SUSTENTÁVEL

    Acesso à fonteDOIHow to cite
    A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
    • ABNT

      PAGAN, Natália Munari et al. Application of neuroscience in the area of sustainability: mapping the territory. Global Journal of Flexible Systems Management, v. 21, p. 61-77, 2020Tradução . . Disponível em: https://doi.org/10.1007/s40171-020-00243-9. Acesso em: 29 maio 2024.
    • APA

      Pagan, N. M., Pagan, K. M., Teixeira, A. A., Giraldi, J. de M. E., Stefanelli, N. O., & Oliveira, J. H. C. de. (2020). Application of neuroscience in the area of sustainability: mapping the territory. Global Journal of Flexible Systems Management, 21, 61-77. doi:10.1007/s40171-020-00243-9
    • NLM

      Pagan NM, Pagan KM, Teixeira AA, Giraldi J de ME, Stefanelli NO, Oliveira JHC de. Application of neuroscience in the area of sustainability: mapping the territory [Internet]. Global Journal of Flexible Systems Management. 2020 ; 21 61-77.[citado 2024 maio 29 ] Available from: https://doi.org/10.1007/s40171-020-00243-9
    • Vancouver

      Pagan NM, Pagan KM, Teixeira AA, Giraldi J de ME, Stefanelli NO, Oliveira JHC de. Application of neuroscience in the area of sustainability: mapping the territory [Internet]. Global Journal of Flexible Systems Management. 2020 ; 21 61-77.[citado 2024 maio 29 ] Available from: https://doi.org/10.1007/s40171-020-00243-9
  • Source: Benchmarking: an International Journal. Unidade: FEARP

    Subjects: MARCAS, INVESTIMENTOS ESTRANGEIROS, INTERNACIONALIZAÇÃO DE EMPRESAS, EMPRESAS MULTINACIONAIS, IMAGEM ORGANIZACIONAL

    Acesso à fonteDOIHow to cite
    A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
    • ABNT

      MONTANARI, Maria Gabriela e GIRALDI, Janaina de Moura Engracia e GALINA, Simone Vasconcelos Ribeiro. Relationship between country brand and internationalization: a literature review. Benchmarking: an International Journal, v. 27, n. 7, p. 2148-2165, 2019Tradução . . Disponível em: https://doi.org/10.1108/BIJ-09-2018-0277. Acesso em: 29 maio 2024.
    • APA

      Montanari, M. G., Giraldi, J. de M. E., & Galina, S. V. R. (2019). Relationship between country brand and internationalization: a literature review. Benchmarking: an International Journal, 27( 7), 2148-2165. doi:10.1108/BIJ-09-2018-0277
    • NLM

      Montanari MG, Giraldi J de ME, Galina SVR. Relationship between country brand and internationalization: a literature review [Internet]. Benchmarking: an International Journal. 2019 ; 27( 7): 2148-2165.[citado 2024 maio 29 ] Available from: https://doi.org/10.1108/BIJ-09-2018-0277
    • Vancouver

      Montanari MG, Giraldi J de ME, Galina SVR. Relationship between country brand and internationalization: a literature review [Internet]. Benchmarking: an International Journal. 2019 ; 27( 7): 2148-2165.[citado 2024 maio 29 ] Available from: https://doi.org/10.1108/BIJ-09-2018-0277

Digital Library of Intellectual Production of Universidade de São Paulo     2012 - 2024