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Artigo de periodico
Embracing complex social problems (2019)
Carvalho, Hamilton Coimbra; Mazzon, José Afonso
Source: Journal of Social Marketing. Unidade: FEA
Subjects: MARKETING SOCIAL, POLÍTICAS PÚBLICAS, PROBLEMAS SOCIAIS, COMPLEXIDADE
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
ABNT
CARVALHO, Hamilton Coimbra e MAZZON, José Afonso. Embracing complex social problems. Journal of Social Marketing, v. 10, n. 1, p. 54-80, 2019Tradução . . Disponível em: https://doi.org/10.1108/JSOCM-03-2019-0049. Acesso em: 01 out. 2024.
APA
Carvalho, H. C., & Mazzon, J. A. (2019). Embracing complex social problems. Journal of Social Marketing, 10( 1), 54-80. doi:10.1108/JSOCM-03-2019-0049
NLM
Carvalho HC, Mazzon JA. Embracing complex social problems [Internet]. Journal of Social Marketing. 2019 ;10( 1): 54-80.[citado 2024 out. 01 ] Available from: https://doi.org/10.1108/JSOCM-03-2019-0049
Vancouver
Carvalho HC, Mazzon JA. Embracing complex social problems [Internet]. Journal of Social Marketing. 2019 ;10( 1): 54-80.[citado 2024 out. 01 ] Available from: https://doi.org/10.1108/JSOCM-03-2019-0049
Artigo de periodico
A tale of complexity (2018)
Carvalho, Hamilton Coimbra; Mazzon, José Afonso ; Santos, Joaquim Rocha dos
Source: Journal of Social Marketing. Unidade: FEA
Subjects: MARKETING SOCIAL, TABAGISMO
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
ABNT
CARVALHO, Hamilton Coimbra e MAZZON, José Afonso e SANTOS, Joaquim Rocha dos. A tale of complexity. Journal of Social Marketing, 2018Tradução . . Disponível em: https://doi.org/10.1108/jsocm-04-2018-0045. Acesso em: 01 out. 2024.
APA
Carvalho, H. C., Mazzon, J. A., & Santos, J. R. dos. (2018). A tale of complexity. Journal of Social Marketing. doi:10.1108/jsocm-04-2018-0045
NLM
Carvalho HC, Mazzon JA, Santos JR dos. A tale of complexity [Internet]. Journal of Social Marketing. 2018 ;[citado 2024 out. 01 ] Available from: https://doi.org/10.1108/jsocm-04-2018-0045
Vancouver
Carvalho HC, Mazzon JA, Santos JR dos. A tale of complexity [Internet]. Journal of Social Marketing. 2018 ;[citado 2024 out. 01 ] Available from: https://doi.org/10.1108/jsocm-04-2018-0045
Artigo de periodico
A better life is possible: the ultimate purpose of social marketing (2015)
Carvalho, Hamilton Coimbra; Mazzon, José Afonso
Source: Journal of Social Marketing. Unidade: FEA
Assunto: MARKETING SOCIAL
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
ABNT
CARVALHO, Hamilton Coimbra e MAZZON, José Afonso. A better life is possible: the ultimate purpose of social marketing. Journal of Social Marketing, v. 5, n. 2, p. 169-186, 2015Tradução . . Disponível em: https://doi.org/10.1108/jsocm-05-2014-0029. Acesso em: 01 out. 2024.
APA
Carvalho, H. C., & Mazzon, J. A. (2015). A better life is possible: the ultimate purpose of social marketing. Journal of Social Marketing, 5( 2), 169-186. doi:10.1108/jsocm-05-2014-0029
NLM
Carvalho HC, Mazzon JA. A better life is possible: the ultimate purpose of social marketing [Internet]. Journal of Social Marketing. 2015 ; 5( 2): 169-186.[citado 2024 out. 01 ] Available from: https://doi.org/10.1108/jsocm-05-2014-0029
Vancouver
Carvalho HC, Mazzon JA. A better life is possible: the ultimate purpose of social marketing [Internet]. Journal of Social Marketing. 2015 ; 5( 2): 169-186.[citado 2024 out. 01 ] Available from: https://doi.org/10.1108/jsocm-05-2014-0029
Artigo de periodico
Homo economicus and social marketing: questioning traditional models of behavior (2013)
Carvalho, Hamilton Coimbra; Mazzon, José Afonso
Source: Journal of Social Marketing. Unidade: FEA
Subjects: MARKETING SOCIAL, COMPORTAMENTO DO CONSUMIDOR, COGNIÇÃO
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
ABNT
CARVALHO, Hamilton Coimbra e MAZZON, José Afonso. Homo economicus and social marketing: questioning traditional models of behavior. Journal of Social Marketing, v. 3, n. 2, 2013Tradução . . Disponível em: https://doi.org/10.1108/jsocm-11-2011-0080. Acesso em: 01 out. 2024.
APA
Carvalho, H. C., & Mazzon, J. A. (2013). Homo economicus and social marketing: questioning traditional models of behavior. Journal of Social Marketing, 3( 2). doi:10.1108/jsocm-11-2011-0080
NLM
Carvalho HC, Mazzon JA. Homo economicus and social marketing: questioning traditional models of behavior [Internet]. Journal of Social Marketing. 2013 ; 3( 2):[citado 2024 out. 01 ] Available from: https://doi.org/10.1108/jsocm-11-2011-0080
Vancouver
Carvalho HC, Mazzon JA. Homo economicus and social marketing: questioning traditional models of behavior [Internet]. Journal of Social Marketing. 2013 ; 3( 2):[citado 2024 out. 01 ] Available from: https://doi.org/10.1108/jsocm-11-2011-0080

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